Our Creative Potential : Paper on Culture and Economy

The goal of this paper is to intensify the economic potential of culture and creativity by boosting the creative potential of Dutch trade and industry. This works two ways… on the one hand, the business community gains more insight into the opportunities offered by the creative sector, generating a wealth of ideas for the development and utilisation of new technologies and products. On the other hand, it encourages businesses operating in the creative sector to look more closely at marketing opportunities.