Three World Records: Maurice Lacroix Bering Strait Expedition Started

27/07/2010 09:02

PR Newswire

ZURICH, July 27, 2010 /PRNewswire/ -- A team of adventurers with the motto of "Follow Your Convictions" has set

out to cross the Bering Strait by kiteboard, setting three world records in

the process:


1. The first crossing of the Bering Strait by kiteboard.


2. The first crossing from America to Asia by kiteboard.


3. The first crossing of the International Date Line by kiteboard.

"If these extreme athletes are successful in their expedition, they will

go down in history and thus prove that you must follow your own convictions

to achieve big things," says Martin Bachmann, Maurice Lacroix CEO, speaking

of this unparalleled adventure.

100 km in wild waters with temperatures as low as 2-3 degreesC - six to

eight hours of complete dedication - must be travelled by kiteboard. Extreme

athletic performances of this kind require a preparation phase of several

months. But the Expedition is more than just a top-class sporting event: it

is also an exciting journey of discovery through the pathless terrain of

Alaska and Russia.

The Maurice Lacroix Bering Strait Expedition can be followed live on the

micro-site http://www.beringstraitexpedition.com.

About Maurice Lacroix

Since the launch of its first watch model in 1975, Maurice Lacroix has

evolved to become a sought-after Manufacture brand. With its own workshops

producing complex components for mechanical calibres, Maurice Lacroix joined

the exclusive league of Swiss Watch Manufactures at the end of 2006. Thanks

to continued innovative development both in technical fields and in design,

Maurice Lacroix has registered several patents and trademarks. Maurice

Lacroix is one of the few independent watchmakers and employs more than 200

people worldwide, the majority of whom are based at the international

head-office in Zurich and the production facilities in Saignelegier and

Montfaucon in Switzerland.

Picture is available via epa european pressphoto agency and can be

downloaded free of charge at:

http://www.presseportal.ch/de/pm/100005598/?keygroup=bild

Contact: PRfact AG, Alois Inderbitzin, Phone: +41-43-322-01-10, E-Mail: alois@prfact.ch






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