Persbericht
13 juli, 2009
SSL International verbetert online winkelen met CamelCommerce van hybris en Javelin Group
Nieuwe e-commerce website zorgt voor goede winkelervaring klanten en maakt uitbreiding mogelijk
Hybris, leverancier van multi-channel communicatie- en e-commerce-software, en Javelin Group, een e-commerce consultancy en systeemintegrator, hebben onlangs een succesvolle implementatie afgerond bij Scholl. Ze hebben in het Verenigd Koninkrijk de nieuwe B2C e-commerce website geïmplementeerd gebaseerd op het CamelCommerce-platform van hybris en Javelin Group. Vanaf deze maand wordt het platform verder uitgerold in andere Europese landen.
De lancering van de nieuwe e-commerce website van Scholl - wereldwijd schoenen- en voetverzorgingsmerk en onderdeel van SSL - heeft gezorgd voor een enorme toename van de online verkoop en het aantal bezoekers op www.scholl.com http://www.scholl.com> . Het markeert ook de eerste fase van SSL International's toewijding om directe interactie tussen het merk en de klant te bewerkstelligen.
"De verkoopgroei via de nieuwe website in dit korte tijdsbestek toont de voordelen van de combinatie van een solide architectuur met de beste e-commerce-expertise", zegt Henk-Jan van der Weide, regional manager bij hybris Benelux. "Dit heeft ook te maken met toekomstvisie en merkbeleving, zodat we uiteindelijk een rijke en schaalbare oplossing konden leveren. Javelin Group heeft een vernieuwende benadering aangenomen bij het leveren van de beste e-commerce als standaard in CamelCommerce. Wij zijn er van overtuigd dat SSL International's uitbreidingsstrategie van de e-commerce-mogelijkheden in goede handen is."
Hieronder vindt u het volledige Engelstalige bericht:
SSL International puts best foot forward with hybris and Javelin Group's CamelCommerce
Online sales for Scholl brand doubled in the UK following implementation of hybris and CamelCommerce e-commerce platform to support direct sales strategy
hybris (www.hybris.com), a multi-channel commerce and communication software vendor, and Javelin Group (www.javelingroup.com), an e-commerce consultancy and systems integrator, have together announced the successful implementation of a new best practice B2C e-commerce website for Scholl in the UK, based on hybris and Javelin Group's CamelCommerce e-commerce platform.
Scholl, the global footwear and footcare brand, is part of the SSL International portfolio of brands, which also includes Durex and a range of locally-owned over the counter (OTC) products such as Full Marks, Medised and Paramol in the UK. Scholl brands range from its Party Feet gel insole range to Flight Socks and the iconic Scholl Pescura sandal, which is 50 years old this year.
The launch of the revised UK e-commerce website for Scholl has led to a significant increase in online sales and web traffic for www.scholl.com . It also marks the first phase in SSL International's long-term commitment to providing direct consumer interaction with the brand.
SSL International, which is represented in over 100 countries throughout the world, now plans to roll-out the website to overseas markets, starting in Europe from July, followed by the consideration of emerging market requirements.
Development of a B2C website for Durex, which will initially be launched in the UK later in 2009 and then rolled out around the world, is already under way.
Waseem Haq, Head of Web & E-commerce Solutions, SSL International plc, said: "SSL International has had an online presence for many years and is committed to providing the very best online communication and e-commerce to its very broad customer base.
"Our aim with this latest online development was to enable our customers to interact with the Scholl brand and its products, whilst also using our vast knowledge as global foot experts to recommend products to them," he added.
Scholl had outgrown its previous e-commerce system which was not capable of supporting the 'problem-solution journey' that SSL International's direct sales channel needs to provide to today's online consumer.
It needed to find an e-commerce platform that would support the functionality and flexibility required to provide the online shopping experience that consumers now expect, with the robustness and scalability necessary to cope with increased volumes of web traffic and corresponding business growth as SSL International replaces existing brand sites in other territories.
Javelin Group's modular 'hybris plus' solution called CamelCommerce addressed SSL International's long term goals. CamelCommerce combines the multi-channel, multi-language and multi-currency capabilities for which hybris is best known with additional best practice e-commerce functionality and integration with market-leading applications for order management, search and navigation, personalisation, analytics and customer ratings. The opportunity to cross-sell and up-sell is supported by sophisticated promotional and merchandising capabilities and an efficient checkout process, maximising average order value (AOV).
Kees de Vos, Director of Technology, Javelin Group, said: "We worked extremely closely with SSL International and hybris to provide an enterprise-scale, production-ready yet highly configurable solution that can be rolled out quickly and cost effectively by SSL International for their extensive portfolio of brands in over 100 countries. CamelCommerce, which offers 'hybris plus' out-of-the-box, is now available to other retailers and distributors, allowing them to re-platform, increase their multichannel capabilities and/or venture into a new territories with significantly reduced investment and quicker time to market."
Henk-Jan van der Weide, regional manager for hybris Benelux, commented: "The growth in sales from the new Scholl UK website in such a short space of time demonstrates the benefits of combining a solid architectural foundation with best practice e-commerce expertise and forward looking business and brand knowledge to deliver a functionally rich, scalable solution. Javelin Group has taken an innovative approach to the delivery of best practice e-commerce 'as standard' in CamelCommerce and we are confident that SSL International's strategy to expand its e-commerce capabilities are in safe hands."
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About SSL International plc
SSL International, which has its global base in Manchester, has a portfolio of global consumer brands, including Durex and Scholl, as well as a diverse portfolio of locally owned brands, including Sauber and Mister Baby in Southern Europe. SSL is represented in over 100 countries worldwide and has manufacturing operations in India, Thailand, China and the UK. SSL employs around 5,000 people globally.
About Javelin Group
Javelin Group is Europe's leading multichannel retail and ecommerce consultancy and systems integrator, helping distributors, retailers and brands like Sony, B&Q, Tesco.com, Mothercare, John Lewis, Marks & Spencer and Woolworths Australia to plan, build and manage multi-channel retail operations. The firm has deep expertise and long experience in building world class transactional web sites. As one of just a handful of hybris global platinum partners and as its current "partner of the year", Javelin Group demonstrates a particular expertise in the delivery of hybris solutions. This is further enhanced by Javelin Group's development of CamelCommerce, a value-added toolbox of components and integrations with third party applications built onto the hybris core, enabling the rapid deployment of a functionally rich and scalable ecommerce platform at significantly reduced cost. For more information about CamelCommerce please follow this link:
Over hybris
Hybris is leverancier van multi-channel communicatie- en e-commerce software. Het bedrijf heeft een duidelijke visie op het gebied van consistentie, coördinatie en personalisatie van informatie binnen de verschillende kanalen in alle fases van de levenscyclus van de klant. Dit heeft geresulteerd in een geïntegreerde oplossing die industrialisatie en automatisering van communicatie-, sales- en supportprocessen ondersteund. Deze oplossing is innovatief in dit vakgebied en laat implementaties soepel verlopen. Daarnaast kunnen bedrijven hun single-site, multi-site en multi-channel communicatie stap voor stap beheren. Hybris is opgericht in 1997. Het bedrijf heeft in het verleden goede groei- en winstresultaten behaald en heeft sterke groeiambities voor de toekomst. Het hoofdkantoor is gevestigd in München en andere kantoren bevinden zich in het Verenigd Koninkrijk, Nederland, Zwitserland en Zweden. Internationale aanwezigheid wordt mede ondersteund door zakelijke en technologiepartners in Europa en de VS. Hybris heeft wereldwijd 150 klanten en onderhoudt ruim 1.500 websites. Het klantenbestand omvat onder andere Adidas, Toys 'R' Us, De Bijenkorf, V&D, Pirelli, Zavvi, TUI, Lufthansa, Conrad, Puma, Ulla Popken, Nokia, Reebok, Rexel, Grundfos, Demag, Sika, Hagemeyer, Phonak en Bechtle.
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