Online Advertising in Europe Surges 40% to EUR11 Billion in 2007
02/06/2008 12:19
PR Newswire
BERLIN, June 2 /PRNewswire/ -- The Interactive Advertising Bureau Europe (IAB Europe) has just released
the findings of its annual advertising expenditure survey for 2007. Compiled
by IAB Europe and then processed and analyzed by PricewaterhouseCoopers
(PwC), this report is the definitive guide to the size and value of the
European online advertising industry. The research shows that online is
experiencing an average growth rate of 40% year-on-year across the 16
countries covered in the report.
In 2007 the European online advertising market was worth EUR11.2 billion,
up four billion euros from EUR7.2 billion in 2006. With a like-for-like
growth rate of 40%, the European online advertising market shows signs of
closing the gap on the US which grew 26% to a market value of EUR14.5 billion
in the same period.
Two thirds (65% or EUR7.3 billion) of European online ad budgets were
spent in the big three markets of the UK, Germany and France. However some of
the smaller markets in our report enjoyed very high growth rates - Greece at
91%, Spain at 55% and Slovenia at 49%.
Alain Heureux, President of IAB Europe concludes, "The rise of online
advertising in Europe continues unabated. Not only is the growth coming from
some of the smaller markets which are seeing significant increases in their
market value, but also from the more mature countries as companies move their
advertising budgets online for the first time."
Nicki Lynas, Senior Manager at PwC said, "The development of the more
mature markets in Europe is a sign that they are seeing increasing amounts of
investment from a wider range of advertisers than ever before."
Full version:
http://www.bvdw.org/fileadmin/downloads/aktuelles_presse/pressemitteilungen/Marked_Up_AdEx_Results_2nd_June_2008_cs.pdf
Media contact:
Christoph Salzig,
salzig@bvdw.org,
+49(0)177-85-28-61-6
Media contact: Christoph Salzig, salzig@bvdw.org, +49(0)177-85-28-61-6
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