Hillvertising: A New Era in Advertising
14/05/2008 11:46
PR Newswire
GRAZ, Austria, May 14 /PRNewswire/ --
- The World's First 10,000 Square Metre Online Billboard
Thomas Kager, an Austrian entrepreneur, has recently developed
the idea of "Hillvertising". A marriage of the two words 'hill' and
'advertising', Hillvertising is a new and innovative way of selling
advertising space both online and outdoors. Kager's idea is to market squares
of virtual advertising space on his website to companies and individuals who,
after their purchase, will receive one square metre of real outdoor
advertising space for a five-year period.
What makes Hillvertising so interesting and different is that
not only does it take place online (in the form of pixels) but also live on a
hillside in West-Styria, a province in Austria. Potential buyers and
established owners can view their advertisements via webcam on
http://www.rentasquaremeter.com.
With his new advertising concept, Thomas Kager hopes to set
the record for the world's largest billboard and also hopes to help his
parents with the project's revenue.
"The buyer has the choice to place a large poster or a mosiac
containing several advertisements on the square metre that he or she has
purchased," explains Thomas Kager. "It is a fantastic opportunity to use
one's imagination!" When asked how he came up with the idea for
Hillvertising, Kager mentioned that he was inspired by a quote from Mark
Twain: "Many small things have been made large by the right kind of
advertising."
Press-Contact:
Thomas Kager
Web: http://www.rentasquaremeter.com
Email: thomas.kager@dantho.com
Phone:+43-6-81-10-31-41-88
Press-Contact: Thomas Kager, Web: http://www.rentasquaremeter.com, Email: thomas.kager@dantho.com, Phone:+43-6-81-10-31-41-88
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