Persbericht | |
|[pic] | | |Verantwoord printen steeds belangrijker voor | | |MKB in 2008 | | |Functionaliteit, kosten en betrouwbaarheid blijven belangrijkste| | |aankoopcriteria | | |AMSTELVEEN, 31 maart 2008 - HP publiceert enquête-uitkomsten die| | |laten zien dat het midden- en kleinbedrijf (MKB)(1) in Europa | | |geen topprioriteit geeft aan milieu aspecten bij de aanschaf van| | |printers. | | |Het onderzoek dat is gehouden onder 1200 beslissers in Europa(2)| | |laat zien dat, hoewel 75 procent van de afnemers in zeker mate | | |beïnvloed wordt door milieufactoren, minder dan 1 op de tien | | |kopers (8 procent) dit als prioriteit stelt waneer ze een nieuwe| | |printer kopen. Minder dan één derde van de ondervraagden zou het| | |geen probleem vinden om een extra bedrag te betalen voor | | |milieuvriendelijkere producten. | | | | | |Het vervolg van het bericht is in het Engels | | | | | |"We are all aware that we have to take better care of the | | |environment, but many SMBs face commercial pressures that make | | |it difficult for them to be as green as they would like," said | | |Alberto Bozzo, vice president and general manager SMB market, | | |Imaging & Printing Group, HP EMEA. "That's why it is important | | |that HP makes it easy for our customers to be more | | |environmentally responsible through schemes such as HP's Planet | | |Partners recycling service(3) or through purchasing products | | |with the Energy Star or Blue Angel label. It is reassuring that | | |45 percent of respondents were influenced by vendor recycling | | |schemes when it came to making the final decision about buying a| | |printer." | | |Across Europe, 46 percent of businesses surveyed have some form | | |of environmental policy in place but almost as many companies - | | |43 percent - do not have a policy at all. About a third do not | | |intend to actively purchase more products with environmental | | |features in the next two years. | | |Encouragingly, 90 percent have some form of environmental paper | | |programmes, such as double-sided printing (49 percent), or a | | |re-use and recycling programme (53 percent), although only 20 | | |percent had a green paper purchase policy in place. | | |The biggest incentive to becoming a more responsible | | |organisation would be competitive pricing for products with | | |environmental features, with 60 percent saying that would make a| | |difference to their current purchasing habits. Although almost a| | |third (28 percent) would also respond to better information or | | |training. | | |Bozzo continued: "There are a number of ways that HP can help | | |SMBs become more environmentally aware of their printing - such | | |as helping them understand the right technology or product for | | |their business. This can help enormously in reducing the amount | | |of paper, ink and toner that is being used." | | |The survey results also revealed that there is increasing | | |awareness of various energy rating programmes, such as EPEAT and| | |Blue Angel, with Energy Star being recognised by a third of | | |businesses. | | |HP and the environment | | |For decades HP has worked to manage its environmental impact by | | |adopting environmentally responsible practices in product | | |development, operations and supply chain. The company strives to| | |be a global leader in reducing its carbon footprint, limiting | | |waste and recycling responsibly. More information about the | | |company's environmental programmes is available at | | |www.hp.com/uk/environment. | | |About HP | | |HP focuses on simplifying technology experiences for all of its | | |customers - from individual consumers to the largest businesses.| | |With a portfolio that spans printing, personal computing, | | |software, services and IT infrastructure, HP is among the | | |world's largest IT companies, with revenue totalling $107.7 | | |billion for the four fiscal quarters ended Jan. 31, 2008. More | | |information about HP (NYSE: HPQ) is available at www.hp.com. | | |Note to editors: More news from HP, including links to RSS | | |feeds, is available at www.hp.com/hpinfo/newsroom/. | | | | | | | | |(1) SMB is defined by HP as a business with between 10 and 999 | | |employees. | | |(2) Online survey of 1,200 decision makers and influencers in | | |small and medium-sized companies carried out by BRBM Omnibus | | |across France, Germany, Italy, Spain, Sweden and the UK. | | |(3) HP's Planet Partners recycling service provides an easy way | | |to recycle computer equipment or HP printing supplies. HP's | | |state-of-the-art processes ensure that unwanted hardware or | | |empty HP printing supplies are recycled responsibly. For more | | |information please see http://tinyurl.com/2rdt6m. | | | | | |This news release contains forward-looking statements that | | |involve risks, uncertainties and assumptions. If such risks or | | |uncertainties materialize or such assumptions prove incorrect, | | |the results of HP and its consolidated subsidiaries could differ| | |materially from those expressed or implied by such | | |forward-looking statements and assumptions. All statements other| | |than statements of historical fact are statements that could be | | |deemed forward-looking statements, including the expected | | |benefits and costs of the transaction; management plans relating| | |to the transaction; the expected timing of the completion of the| | |transaction; any statements of expectation or belief; and any | | |statements of assumptions underlying any of the foregoing. | | |Risks, uncertainties and assumptions include the possibility | | |that expected benefits may not materialize as expected; risks | | |related to the timing or ultimate completion of the transaction;| | |and other risks that are described in HP's Quarterly Report on | | |Form 10-Q for the fiscal quarter ended July 31, 2007 | | |and HP's other filings with the Securities and Exchange | | |Commission, including but not limited to HP's Annual Report on | | |Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no| | |obligation and does not intend to update these forward-looking | | |statements. | | |© 2008 Hewlett-Packard Development Company, L.P. The information| | |contained herein is subject to change without notice. The only | | |warranties for HP products and services are set forth in the | | |express warranty statements accompanying such products and | | |services. Nothing herein should be construed as constituting an | | |additional warranty. HP shall not be liable for technical or | | |editorial errors or omissions contained herein. | | | | | |03/2008 |Contact voor de redactie:
Antoinette Bendijk
HP Nederland B.V.
Tel: 030 -2223384
antoinette.bendijk@hp.com
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