/C O R R E C T I O N -- The GSM Association (GSMA)/
01/02/2008 20:30
PR Newswire
GSMA MOBILE WORLD CONGRESS and LONDON, February 1 /PRNewswire/ --
In the news release, "Film Legend Robert Redford to Headline at the GSMA's
Mobile World Congress" issued on 1 Feb 2008 09:00 GMT, by The GSM
Association (GSMA) over PR Newswire, we are advised by a representative of
the company that in the sixth paragraph, Wednesday 13th February should now
read Tuesday 12th February.
Complete, corrected release follows:
The GSM Association (GSMA) today announced that film actor,
director and Sundance Institute Founder & President, Robert Redford will
headline at Mobile Backstage, a special one day Mobile Entertainment
conference on Wednesday 13th February at the Mobile World Congress in
Barcelona, the world's largest communications industry event.
Known as the primary force for 25 years in the nurturing of new cinematic
voices and the emergence of independent film as a force in the entertainment
industry, Redford and Sundance continue a tradition of exploration and
promotion of content delivery on new platforms.
On stage at Barcelona's National Palace, Redford will
participate in a keynote interview, which among other topics will explore the
potential of mobile - the '4th screen' - as a medium for independent
filmmakers to reach new audiences on a global basis. His appearance at the
Congress follows the collaborative Sundance Film Festival: Global Short Film
Project with the GSMA, showcased at last year's event, and follows on the
heels of this year's Sundance Film Festival, which concluded last week in
Park City, Utah. Redford's Sundance Channel will be represented this year in
the Congress programme related to content being produced in association with
Isabella Rossellini and which premiered at the 2008 Sundance Film Festival.
"The energy and opportunity that this event presents, not just
for business but for artists and their work, makes it particularly exciting
for me," said Redford. "The GSMA continues to take seriously both the
business of delivering content and the art of creating content, as they lead
the exciting mobile sector into the future," he added.
"We are thrilled and honoured to announce this rare keynote appearance by
a screen legend," said Bill Gajda, Chief Marketing Officer of the GSMA. "As a
champion of independent artists and their work, and as an advocate of
innovation and risk taking in the film world, we can expect some forthright,
refreshing and somewhat unexpected insights for the mobile world, especially
in terms of opportunities for cinematic quality film on the small screen."
Redford will also appear at the GSMA's Global Mobile Awards
night on Tuesday 12th February, introducing the GSMA's Mobile Entertainment
category.
Mobile Backstage is produced by the GSMA in collaboration with
The Nielsen Company and its leading entertainment industry magazines
Billboard and The Hollywood Reporter. Both Mobile Backstage and the Global
Mobile Awards will take place at Barcelona's National Palace in Montjuic,
above the Mobile World Congress complex.
Tickets for both events event are available on a strictly limited basis
due to capacity restraints at the National Palace. The GSMA advises visitors
to book early to avoid disappointment.
About the Mobile World Congress:
The GSMA's Mobile World Congress and Mobile Asia Congress are the world's
leading mobile communications conference and exhibition events, where top
executives from mobile operators, equipment vendors, IT companies and
entertainment providers meet to do business. In 2007, more than 50,000 people
attended the Mobile World Congress in Barcelona. The Mobile World Congress in
2008 will take place at the Fira de Barcelona, Spain, between 11th and 14th
February 2008. For more information please visit
http://www.mobileworldcongress.com
About the GSMA:
The GSM Association (GSMA) is the global trade association representing
more than 700 GSM mobile phone operators across 218 countries and territories
of the world. In addition, more than 200 manufacturers and suppliers support
The Association's initiatives as key partners. The primary goals of the GSMA
are to ensure mobile phones and wireless services work globally and are
easily accessible, enhancing their value to individual customers and national
economies, while creating new business opportunities for operators and their
suppliers. The Association's members serve more than 2.5 billion customers -
85% of the world's mobile phone users.
Sundance Channel
Under the creative direction of Robert Redford, Sundance Channel is the
television destination for independent-minded viewers seeking something
different. Bold, uncompromising and irreverent, Sundance Channel offers
audiences a diverse and engaging selection of films, documentaries, shorts
and original programs, all unedited and commercial free. Launched in 1996,
Sundance Channel is a venture of NBC Universal, CBS and Robert Redford.
Sundance Channel operates independently of the non-profit Sundance Institute
and the Sundance Film Festival, but shares the overall Sundance mission of
encouraging artistic freedom of expression. Sundance Channel's website
address is http://www.sundancechannel.com.
Sundance Institute
Founded by Robert Redford in 1981, Sundance Institute is dedicated to the
development of artists of independent vision and the exhibition of their new
work. Since its inception, the Institute has grown into an internationally
recognized resource for filmmakers and other artists. Sundance Institute
conducts national and international labs for filmmakers, screenwriters,
composers, writers and theatre artists. The annual Sundance Film Festival, a
major program of Sundance Institute, is held each January and is considered
the premier showcase for American and international independent film. The
Institute supports non-fiction filmmakers through the Documentary Film
Program by providing year-round support through the Sundance Documentary Fund
and a series of programs that nurture their growth, encourage the exploration
of innovative nonfiction storytelling and promote the exhibition of
documentary films to a broader audience. Through the Sundance Institute
Theatre Program, the Institute is committed to invigorating the national
theatre movement with original and creative work and to nurturing the
diversity of artistic expression among theatre artists. The Institute also
maintains The Sundance Collection at UCLA, a unique archive of independent
film. The Sundance Institute's website is: http://www.sundance.org
About The Nielsen Company
The Nielsen Company is a global information and media company with
leading market positions and recognized brands in marketing information
(ACNielsen), media information (Nielsen Media Research), business
publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The
privately held company is active in more than 100 countries, with
headquarters in Haarlem, the Netherlands, and New York, USA. For more
information, please visit, http://www.nielsen.com.
For more information please contact: Mark Smith or David Pringle, GSM Association, Email: press@gsm.org