Ethoca de Facto Standard as William Hill Joins Fraud-Fighting Community
21/11/2007 09:10
PR Newswire
DUBLIN, Ireland and LONDON, England, November 21 /PRNewswire/ --
- Betting Giant Enlists in Growing Ranks of Companies Using Ethoca's
Collaborative Fraud Management Service in United Fight Against Fraud
Ethoca, the leader in collaborative fraud management, announced today
that William Hill Plc, one of the world's leading betting and gaming
companies, is the latest major company to join in a collaborative effort to
fight fraud.
Founded in 1934, William Hill is a market leader in all major betting
channels in the UK with an established international presence through its
online business.
"Our e-commerce and fraud management system is already one of the best -
and it just got better," said Steven Reid, Group Director, Interactive
Businesses, William Hill. "By using Ethoca's service we can securely and
effectively co-operate with other companies to beat fraud. Collaborating with
other companies to fight fraud is right for our business and our customers."
Today's announcement significantly increases the global momentum for
collaborative fraud management. Ethoca recently added betting and gaming
companies bwin, 888 and Stan James to its community and expects other
significant announcements in the months ahead. From online retail to
electronic payments to online charities to gaming, global leaders see
Ethoca's collaborative fraud management service as a way to inform their
decisions and enhance their profitability on thousands of transactions every
day. Ethoca is the only service that allows companies to benefit from the
fraud experiences of other companies - accepting more of the "right" types of
transactions increases revenue, and declining the "wrong" ones reduces losses
and non-payment.
"With 30% of the top betting and gaming companies as Ethoca members, the
movement towards collaborative fraud management in that industry is now in
full force," said Andre Edelbrock, Ethoca President and CEO. "William Hill
benefits from the shared experiences of the fraud fighting community and
community members gain from the experiences of William Hill. Everybody wins."
About Ethoca Limited (http://www.ethoca.com)
Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca
is the leader in collaborative fraud management. Ethoca enables businesses
operating in any customer-not-present environment - business by internet,
phone, fax or mail - to make informed decisions about their customer
transactions by sharing fraud experience data in a way that is secure,
automated, effective and ethical. Businesses submit transaction data to
Ethoca and can use summary history and analysis based on the collaborative
data of Ethoca's clients to gauge the fraud-risk associated with any given
transaction.
Ethoca's community includes a number of leading and recognized companies
and payment and fraud solution provider partners from around the world.
Ethoca's clients increase profits by finding the optimal balance between
allowed transactions and fraud-risk levels, and fraud management costs.
Ethoca's use of independent third-party business process and data integrity
audits ensures that the privacy and security of data is maintained. For more
information about Ethoca visit http://www.ethoca.com.
About William Hill (http://www.williamhill.co.uk)
Headquartered in London, William Hill is one of the world's leading
betting companies and specialize in offering legal off-track wagering.
William Hill was admitted to the Official List of the UK Listing Authority
and to trading on the London Stock Exchange on 20th June 2002.
Founded in 1934, William Hill is one of the best-known names in the UK
betting industry. It is one of the leading providers of fixed odds bookmaking
services, offering odds and taking bets on a wide range of sporting and other
events, as well as offering B2 & B3 Gaming Machines in licensed betting
offices and operating online Sportsbook, casino, bingo and poker sites, a
telebetting service and greyhound stadia. It is a market leader in all major
betting channels in the UK with an established international presence through
its online business. For more information about William Hill visit
http://www.williamhillplc.co.uk.
Ethoca(TM) is a registered trademark of Ethoca Limited.
http://www.ethoca.com
For further information: Media Contacts; Ethoca Limited, Paul Paetz, Tel: +1-404-932-7125, pr@ethoca.com; Argyle Communications, Karen Passmore, Tel: +1-416-968-7311 x228, kpassmore@argylecommuniucations.com; Daniel Tisch, Tel: +1-416-968-7311 x223, dtisch@argylecommunications.com; Ethoca, Denshaw House, 120-121 Baggot Street, Lower, Dublin 2, Ireland, Main: +353-1-659-9484, Fax: +353-1-659-9489; Ethoca, Suite 202, 4211 Yonge Street, Toronto, Ontario, M2P 2A9, Canada, Main: +1-416-849-6091, Fax: +1-416-849-6095