VIDEO from Medialink and Mattel: Making Every Word Count
14/11/2007 01:20
PR Newswire
NEW YORK, November 14 /PRNewswire/ --
For the first time in history, India played host to the 9th World
Scrabble(R) Championship in November 2007. Brought to India under the aegis
of Mattel Toys (India) Pvt. Ltd, the World Scrabble(R) Championship had over
110 players representing 42 countries vying for the coveted title. The
three-day championship kick-started in Mumbai on November 9 and culminated
with a mega final on November 12.
(See video from Mattel (NYSE: MAT) at:
http://media.medialink.com/WebNR.aspx?story=34098)
Initiated in 1991, the World Scrabble(R) Championship (WSC) is held every
second year. During WSC's 16-year history, participation in this prestigious
tournament has increased rapidly from 48 players representing 19 countries in
1991 in London to 42 countries and 110 players in the current 9th edition of
WSC in Mumbai.
Announcing the itinerary of the three-day extravaganza, Mr. Sanjay
Luthra, managing director, Mattel Toys said, "Scrabble(R) stands for 'Every
Word Counts,' thus illustrating the competitive, fun personality of
Scrabble(R) and the degree to which players engage in the game. We are very
excited by this opportunity given to India to host the World Scrabble(R)
Championship for the first time and feel that this will take India's number
one word game to even greater heights."
Invented in 1948 by architect Alfred Mosher Butts in the USA, the game
took the country and the world by storm. It has continued to grow in
popularity ever since -- reaching a near-unassailable status by being sold in
121 countries and translated into 29 languages. Scrabble(R) is backed by
years of strong heritage, and will proudly celebrate its 60th anniversary
next year.
For more information, please visit www.wscgames.com.
Anyone interested in acquiring MPEG-2 files for broadcast use should go
to http://www.mediaseed.tv/Story.aspx?story=34098. You will need to create an
account in order to download files.
Registered journalists can access video, audio, text, graphics and photos
for free and unrestricted use at http://www.mediaseed.tv.
11NY07-0141
Web site: http://media.medialink.com/WebNR.aspx?story=34098
http://www.wscgames.com
http://www.mediaseed.tv/Story.aspx?story=34098
Medialink New York, +1-888-560-5578, mediadesk@medialink.com