Welcome to the World of 'Planet Dole'
07/11/2007 09:04
PR Newswire
PARIS, November 7 /PRNewswire/ --
- Virtual Passports Through Dole's New Web Initiative
Fruit experts, Dole Europe, have re-launched their pan-European website,
http://www.dole.eu with an exciting and interactive feature, which combines
compelling human stories with the latest in internet technology. Using
satellite technology as its base, 'Planet Dole' allows visitors to virtually
experience Dole's presence and social impact around the world.
"This new interactive tool takes a popular satellite web program and
brings Dole to life through it," says Sylvain Cuperlier, (VP, Director
Worldwide CSR). "It encourages consumers to interact with the brand in a new
way and allows them to access Dole's worldwide reach at the touch of a
button."
'Planet Dole' enables visitors to 'fly' to key locations and 'meet'
significant Dole employees as well as learn what Dole is achieving in each
area in terms of growing, manufacturing and distributing its products.
Philippines and Peru are two of the locations available to view on 'Planet
Dole', with others such as Thailand, Costa Rica and Honduras being added in
stages.
"We understand how important transparency is to consumers when it comes
to making a decision on which products to purchase," says Cuperlier. "For
example, a 'virtual visit' to Peru provides a unique insight into the banana
plantations, and Dole's impact on the community - from the organic projects
through to the help provided in building classrooms at local schools."
Adds Cuperlier: "We want to raise the profile of Dole's Corporate
Responsibility policies and assure consumers and customers that they can
trust the DOLE brand name. 'Planet Dole' has been developed with these goals
in mind, as well as providing a fun feature that can be enjoyed by families
and as an educational tool for children."
'Planet Dole' is a major new addition to the European website, and the
entire site has been completely re-designed with both consumers and the trade
in mind. It has been made more accessible to visitors, and includes
educational videos, press releases, and CSR information amongst numerous
others.
Visit http://www.dole.eu to experience 'Planet Dole' and for further
information.
Dole Europe SAS is the European and African headquarters for the Dole
Food Company. Dole Food Company, Inc., with 2006 revenues of US$6.2 billion,
is the world's largest producer and marketer of high-quality fresh fruit,
fresh vegetables and fresh-cut flowers. Dole markets a growing line of
packaged foods and frozen fruit and is a produce industry leader in nutrition
education and research.
Tammy Christie, Phone: +33-1-44-17-30-60, Email: communication@eu.dole.com; Dole, 92, Rue de Courcelles, Paris, F-75008