Nike Names Bert Hoyt Vice President of Global Football
05/11/2007 22:33
PR Newswire
BEAVERTON, Oregon, November 5 /PRNewswire/ --
NIKE, Inc. (NYSE: NKE) today announced Bert Hoyt as Vice President and
General Manager of Global Football (soccer), one of the company's biggest
businesses in which Nike is a global brand leader in the world's most popular
sport. Hoyt reports to Trevor Edwards, Nike's Vice President of Global Brand
and Category Management.
(Logo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO)
Hoyt brings to the role close to 20 years of key sporting goods footwear
and apparel global experience, including almost a decade at Nike. Most
recently, Hoyt was Vice President and General Manager of the Nike German
Alpine Region, which includes Germany, Austria, Switzerland and Slovenia. He
led this team to exceptional growth within the region where football is a key
consumer category.
"Bert is taking the reins of a very strong football business with
incredible depth and momentum," Edwards said. "He brings tremendous global
experience and a complete understanding of the game of football. We look
forward to his leadership as we continue to drive energy, create premium
performance product and provide rich consumer experiences in football
worldwide."
From 2003 to 2005, Hoyt served as Nike's Vice President of Commerce in
Europe, Middle East and Africa (EMEA), Nike's second largest region in the
world. In this role, Hoyt led all Nike sales and retail operations,
re-energizing the business and driving revenue growth. Under his
leadership, he realigned the sales team, elevated its retail presentation,
and successfully opened numerous franchise and concept stores. Since joining
Nike in 1998, Bert has held numerous senior positions in EMEA's equipment
divisions, marketing and sales.
Hoyt succeeds Joaquin Hidalgo, who has been leading Nike's global
football business for the past year in addition to his role as Vice
President, Global Marketing for the Nike brand. As Vice President, Global
Marketing, Hidalgo will focus full-time on driving Nike's marketing efforts
around the world. Under Hidalgo's leadership, Nike football continued
building energy and momentum worldwide with successful launches of innovative
products such as the revolutionary new Total 90 Laser football boot and the
"Put It Where You Want It" campaign. The T90 offers a bigger sweet spot,
enhanced ball control and accuracy. The boot has been widely embraced by
players such as Wayne Rooney, Fabio Cannavaro and Fernando Torres.
Since the early 1990s, Nike has grown its football revenues from about
US$40 million to approximately US$1.5 billion and established global
brand leadership in the sport. Football is one of six core categories
expected to drive 75 percent of Nike's targeted growth by fiscal 2011.
About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey
Inc., a leading designer and distributor of hockey equipment; Cole Haan, a
leading designer and marketer of luxury shoes, handbags, accessories and
coats; Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic footwear and
apparel for the value retail channel. For further information about Nike
visit http://www.nikebiz.com.
Web site: http://www.nikebiz.com
Investors, Pamela Catlett, +1-503-671-4589, Media, Derek Kent, +1-503-532-1405, both of NIKE, Inc. ; Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO, AP Archive: http://photoarchive.ap.org, PRN Photo Desk, photodesk@prnewswire.com