Microsoft and Phase One Form Strategic Alliance to Improve Digital Photography Solutions
26/10/2007 12:03
PR Newswire
REDMOND, Washington and COPENHAGEN, Denmark, October 26 /PRNewswire/ --
- Collaboration fosters innovation for professional photographers and
enthusiasts.
Microsoft Corp and Phase One today announced a strategic alliance to
explore ways to improve digital imaging solutions for professional
photographers and enthusiasts. The companies will work together to develop
solutions for the Microsoft Windows platform that further innovation in the
digital photography space. The alliance combines Phase One's industry
expertise with Microsoft's widely used platform technology and includes
technology sharing and intellectual property assets as well as joint
marketing.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
"Microsoft and Phase One are joining forces to develop solutions for the
Windows platform that meet the sophisticated needs of professional and
'prosumer' photographers," said Kostas Mallios, general manager of the Rich
Media Group at Microsoft. "Today's announcement is another example of
Microsoft's commitment to our customers and the digital imaging industry."
Microsoft has a strong record of making investments in digital imaging
technology for Windows Vista, HD Photo, Photosynth, Digital Image Suite and
other products that provide superior solutions for professional photographers
and enthusiasts alike. The alliance builds on Microsoft's focus in the
digital imaging market by ensuring that professional-quality tools for the
Windows platform are accessible enough for enthusiasts. Phase One has a deep
knowledge of the industry, having built software that streamlines the
image-capture and post-production process for 14 years.
"Professional photographers are always looking for ways to reduce the
amount of time they spend in front of the computer," said Henrik Hakonsson,
CEO of Phase One. "At the same time, enthusiasts want professional-quality
tools but don't want to be bogged down with features and functions they won't
use. We believe our combined expertise in digital imaging technology will
help address these unmet needs to the benefit of our digital back customers
and our digital SLR software customers."
About Phase One
Phase One is a leading provider of digital image capture and work flow
management technology. Phase One P+ Series digital backs open new
possibilities, putting the focus back on the moment of capture. Phase One
Capture One software helps streamline the capture and post-production
process. Supporting DSLR, medium- and large-format photographic equipment,
Phase One products are renowned for their superior quality, flexibility and
speed -- enabling pro photographers to realise their most subtle and most
complex visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices
in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One web site on
http://www.phaseone.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realise
their full potential.
This material is for informational purposes only. Microsoft Corp
disclaims all warranties and conditions with regard to use of the material
for other purposes. Microsoft Corp shall not, at any time, be liable for any
special, direct, indirect or consequential damages, whether in an action of
contract, negligence or other action arising out of or in connection with the
use or performance of the material. Nothing herein should be construed as
constituting any kind of warranty.
Web site: http://www.microsoft.com
http://www.phaseone.com
Kate Whitman of Edelman, +1-206-268-2222, kate.whitman@edelman.com, for Microsoft; or Kathy Madison of Arcand & Madison Public Relations, +1-781-259-1764, kathy@am-pr.com, for Phase One; NOTE TO EDITORS: If you are interested in viewing additional information on Microsoft in EMEA, please visit http://www.microsoft.com/emea or the EMEA Press Centre at http://www.microsoft.com/emea/presscentre. Web links, telephone numbers and titles were correct at the time of publication, but may since have changed. For additional assistance, journalists and analysts may contact the Microsoft EMEA Press Office at +44-870-243-0515 or other appropriate contacts listed at http://www.microsoft.com/emea/contactus. If you are interested in viewing additional information on Microsoft Corp, please visit the Microsoft web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages.; Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO, AP Archive: http://photoarchive.ap.org, PRN Photo Desk, photodesk@prnewswire.com