Sun Chemical Makes Predictable, Consistent Brand Colour Management Possible With SmartColour(TM)
04/10/2007 19:52
PR Newswire
WEXHAM SPRINGS, England, October 4 /PRNewswire/ -- Now brand owners can predict how their corporate spot colours will
reproduce on a wide variety of substrates, from brown corrugated to clear
film to white polypropylene, with the SmartColour(TM) portfolio of colour
management tools from Sun Chemical (http://www.SmartColour.com). On October
10 at the Packaging Development Forum in Amsterdam, Sun Chemical will conduct
the first European demonstration of the SmartColour software system and
announce limited sales release of the new solution.
SmartColour allows packaging developers to see real colour end results
anywhere in their workflow, by displaying real ink colour on the chosen
substrate and matching the desired colour with the ink that will deliver the
brand colour on retailer shelves.
"When packaging developers and printers miss the mark in attempting to
match a brand's spot colour, the error may appear at the proofing stage -
leading to multiple proofs and adjustments before the customer approves the
job," said Patrice Aurenty, Business Leader, Colour Management, Sun Chemical
Europe (Patrice.Aurenty@smartcolour.com). "Such mistakes are not only
expensive, but they also lead to delays in product release and order
fulfillment, mounting up losses in sales."
The SmartColour system lets brand owners, designers, prepress companies
and converters organize, standardize, digitize and integrate brand colour
management into their packaging and production workflow. The system brings
together a combination of consulting support, customized brand colour
standards, software and database systems, and online collaboration tools to
create a user friendly and truly revolutionary approach to managing spot
colours.
A key component of the system, SmartColour iVue(TM), takes the guesswork
out of matching the spot colour with the substrate on the computer monitor to
get the exact colour brand owners require in the earliest design phase.
Operating as an Adobe Photoshop plug-in, iVue relies upon the massive Sun
Chemical colour database of real ink colours, on common packaging substrates
printed by relevant printing processes allowing users to consider multiple
alternatives to deliver a specified brand colour on one or more packaging
materials.
More information about SmartColour is available at
http://www.SmartColour.com
Contacts: Patrice Aurenty, Sun Chemical Europe, +44-145-433-2810, Patrice.Aurenty@smartcolour.com, Colin Harding, Grayling, +44-207-255-6298, colin.harding@uk.grayling.com