Friendster Launches in Traditional Chinese
25/09/2007 05:34
PR Newswire
SAN FRANCISCO, September 25 /PRNewswire/ --
Friendster, Inc. (http://www.friendster.com) today announced that
Friendster.com is available in Traditional Chinese, allowing Friendster users
and visitors a choice of either English or Traditional Chinese languages to
navigate the site, enter content and use Friendster's complete set of social
networking features.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070924/AQM221 )
Focused on helping people stay in touch with friends as well as discover
new people and things that are important to them, Friendster is the third
largest branded online social network in the world and the largest social
network in the Asia Pacific region. Friendster has over 50 million registered
users globally and over 27.4 million monthly unique visitors as of August
2007.(1) In the Asia Pacific region, Friendster has over 35 million
registered users and 23 million monthly unique visitors as of August 2007.(1)
Friendster is a top-100 Web site in 17 countries on four continents, with
active users in more than 75 countries.
"Until now, Friendster.com has only been available in English, yet
Friendster is the No. 1 social network in the Asia Pacific region and the
14th largest Web property in the world in terms of traffic," said David
Jones, vice president of marketing for Friendster. "Launching traditional
Chinese will help Friendster continue to grow rapidly. We have a large number
of Chinese-speaking users on Friendster that would like the choice to enter
their content and use the site in Traditional Chinese. Additionally,
countless users are looking forward to inviting Chinese friends and family to
join them on Friendster," said Jones.
Friendster has implemented multi-language support on a single domain --
Friendster.com -- to promote communication and interaction among English and
Chinese speakers globally. A large percentage of friend networks on
Friendster cross borders and continents, requiring this new multi-language
support to be implemented in a single, global Web site and user experience.
While other social networking sites create separate sites for different
countries and make it difficult or impossible to have international friend
networks, Friendster is the first global online social network to employ this
approach to allow and encourage multi-cultural exchange and communications
among users around the world who are interested in doing so.
Users can permanently or temporarily set their language of choice via
links at the top right of every page of the Friendster.com Web site or via
the "Settings" link.
As part of this site enhancement, users can enter content in any language
into their Friendster profile and communications features. This is important
in the long term, as 69 percent of Internet users in the world do not use
English. Research reveals that there is a segment of users that understand
English well enough to navigate a Web site, but still prefer to communicate
on and off Friendster in another language.
Traditional Chinese is a logical extension for Friendster as a rapidly
growing and global social network. Chinese is the second most popular
language on the Internet, representing 16 percent of all Internet users, or
184 million individuals. Chinese has one of the highest growth rates of the
top ten languages used on the Internet.(2) Friendster currently has millions
of users across regions where Traditional Chinese is used, such as Hong Kong
and Taiwan. Friendster also has users in most established overseas Chinese
communities such as those in the United States, Japan, Europe and Southeast
Asia (excluding Singapore).
"Finishing support for Chinese will expand Friendster's addressable
market by 50 percent to over half a billion Internet users, or 47 percent of
all Internet users globally," said Jones.
Top Ten Languages Used on the Web(2)
(Number of Internet Users by Language)
TOP TEN Internet Language
LANGUAGES % of All Users by Internet Growth on the
ON THE Internet Language Penetration Internet
INTERNET Users (Millions) by Language (2000 - 2007)
English 31.2 % 366 17.9 % 158 %
Chinese 15.7 % 184 13.6 % 470 %
Spanish 8.7 % 102 22.9 % 311 %
Japanese 7.4 % 86 67.1 % 83 %
French 5.0 % 59 15.3 % 385 %
German 5.0 % 59 61.1 % 113 %
Portuguese 4.0 % 47 20.2 % 525 %
Korean 2.9 % 34 45.6 % 79 %
Italian 2.7 % 31 52.9 % 138 %
Arabic 2.5 % 29 8.5 % 940 %
TOP TEN
LANGUAGES 85.0 % 998 19.3 % 204 %
Rest of World
Languages 15.0 % 175 12.4 % 440 %
WORLD TOTAL 100.0 % 1,173 17.8 % 225 %
About Friendster
With more than 50 million members worldwide, Friendster is a leading
global online social network. Friendster is focused on helping people stay in
touch with friends and discover new people and things that are important to
them. Online adults, 18 and up, choose Friendster to connect with friends,
family, school, social groups, activities and interests. Friendster prides
itself in delivering a clean, user-friendly and interactive environment where
users can easily connect with anyone around the world. Friendster has a
growing portfolio of patents granted to the company on social networking,
with more expected over the next several months. Headquartered in San
Francisco, California, Friendster is backed by Kleiner Perkins Caufield &
Byers, Benchmark Capital, DAG Ventures and individual investors. For more
information, visit: http://www.friendster.com.
(1) comScore Media Metrix, August 2007
(2) InternetWorldStats.com, June 2007
Web site: http://www.friendster.com
Lerin O'Neill of The Hoffman Agency, +1-408-975-3037, loneill@hoffman.com, for Friendster, Inc. /Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070924/AQM221, AP Archive: http://photoarchive.ap.org, AP PhotoExpress Network: PRN14, PRN Photo Desk, photodesk@prnewswire.com