888 Leads Charge Against Fraud Through the Use of Ethoca
01/08/2007 11:57
PR Newswire
DUBLIN, August 1 /PRNewswire/ --
- Data Sharing Pioneer and Global Internet Gaming Entertainment Leader
Come Together to Drive Innovation in Fraud Management
Ethoca Limited (Ethoca), the pioneer in Data Sharing fraud management
for Internet commerce and other "customer-not-present" environments,
announced today that 888 Holdings plc (888) has joined the growing list of
companies aiming to eradicate unwanted activity through Ethoca's proprietary
Data Sharing service.
The agreement with 888, one of the world's most popular online gaming
entertainment companies, is the latest in a series of landmark signings for
Ethoca. Sharing data on unwanted customer activity is ideal for any company
that processes tra
nsactions in which the customer is not present - on the
Internet, or by phone, fax or mail.
"Leading global internet gaming entertainment companies like 888 see
working with Ethoca as an opportunity to grow their business - while managing
fraud more effectively," said Andre Edelbrock, Ethoca's president and CEO. "As
fraud and other unwanted activity grow in size and sophistication, businesses
need to stay ahead of the curve. Ethoca enables them to do that by sharing
their fraud experience for mutual gain in a manner that safeguards their
proprietary customer data at all times."
By enabling 888 to share its customer fraud experience without
compromising proprietary customer data, Ethoca complements 888's existing
state-of-the-art fraud prevention systems. 888 stands to benefit from Ethoca's
growing list of clients and partners whose global reach and operational
capabilities enhance Ethoca's member-driven Data Sharing service.
"Taking care of our customers has been one of the cornerstones of 888's
success and an area where we have set high standards in terms of responsible
gaming and fraud prevention," said 888 CEO Gigi Levy. "The Ethoca membership
allows us to be at the forefront of our industry by enhancing our high
anti-fraud standards and reinforcing 888's position as one of the most
responsible online gaming operators."
Ethoca members are connected to a collective pool of member-provided
customer transaction data, securely maintained to protect the privacy of both
customers and members. Members see this Data Sharing service as the key to
growing their online businesses. Rather than seeing fraud management as an
area for competition, internet companies see it as an area for cooperation.
About Ethoca Limited (http://www.ethoca.com)
Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca
enables businesses operating in any "customer-not-present" environment (i.e.,
business by internet, phone, fax or mail) to make informed decisions about
their customers through sharing data in a way that is efficient, effective and
ethical. Businesses submit transaction data to Ethoca and in return receive
summary history and analysis based on the collective data of Ethoca's clients.
The data received can then be used to gauge the fraud-risk associated with any
given transaction.
Ethoca's clients increase profits by finding the optimal balance between
allowed transactions and fraud-risk levels, and fraud management costs.
Ethoca's use of independent third-party business process and data integrity
audits ensures that the privacy and security of data is maintained. For more
information about Ethoca visit www.ethoca.com.
About 888 Holdings plc (http://www.888holdingsplc.com)
888 Holdings plc is one of the world's most popular online gaming
entertainment companies. 888 develops and manages principal aspects of its
operations in-house, including software development, marketing, business
development, back office payment processing, risk management, and member
relationship management. Included amongst 888's many online gaming
establishments are Casino-on-Net and Pacific Poker, both of which are
accessible via 888's centralised Internet gaming venue,
http://www.888.com.
888 has been at the forefront of moves to ensure that the industry is
subject to a high level of regulation. It was instrumental in the foundation
of the eCommerce and Online Gaming Regulation and Assurance (eCOGRA)
initiative. eCOGRA has established a set of best practice regulations and
enforces them through a combination of independent monitoring and inspection.
Through the establishment of eCOGRA, 888 has helped to create a regulatory
framework that delivers safe, honest and player-sensitive online gambling.
888 is licensed and regulated by the Government of Gibraltar, where 888's
main headquarters and main operations are located. 888 is listed on the main
market of the London Stock Exchange.
Ethoca(TM) is a registered trademark of Ethoca Limited.
For further information: Media Contacts: Ethoca Limited: Darryl Green - COO, Gavin Murphy - Marketing Director, Tel: +353-1-469-3730, pr@ethoca.com; Argyle Communications: Jason Graham, Tel: +353-416-968-7311 x229, jgraham@argylecommuniucations.com; Daniel Tisch, Tel: +353-416-968-7311 x223, dtisch@argylecommunications.com