MediaPlaza
Datum: Woensdag 7 juni 2006
Locatie: Media Plaza, Utrecht
Kosten: 399 Euro
'Games, de G in de marketingmix' geeft marketeers de kans zich in een
dag uitgebreid te orienteren op de mogelijkheden van het inzetten van
games in de marketingmix:
. de verschillende vormen games;
. de diverse wijzen van adverteren in-, met en rondom games;
. de marketingdoelstellingen die te realiseren zijn met games;
. de doelgroepen die bereikt kunnen worden;
. de kosten;
. de resultaten.
De werelden van de 'console games', 'massive multiplayer online
games', 'advergames', 'viral games', 'mobile games' en 'virtual
realities' worden in een kader geplaatst. Daarnaast worden nationale
en internationale cases gepresenteerd waarin de inzet van games een
onderdeel van de marketingmix of advertentiecampagne vormen.
Programma
09.30 Ontvangst
10.00 Opening en inleiding door dagvoorzitter Jeroen de Bakker,
Tequila
10.15 Presentatie door Mike Parsons, TribalDDB
Overview van de ontwikkelingen in branded en andere casual games en
virals met aansprekende voorbeelden
10.45 Keynote door Eric Clemenceau, VP Massive Incorporated
Dynamische presentatie over in game advertising en de meetbaarheid van
ingame advertising
11.30 Pauze
11.45 Presentatie 'Games in de Windows Live omgeving' door Arnout
Hemel (Microsoft), Victor Knaap (Media Monks) en Hans-Peter Harmsen
(Oberon Meialab)
12.30 Lunch en belevingsmarkt
13.20 Inleiding middagprogramma door dagvoorzitter Jeroen de Bakker
13.30 Pitch parallelsessies
13.40 Parallelsessie ronde 1
14.10 Parallelsessie ronde 2
14.40 Pauze
15.00
Presentatie door Sven Bagemihl, Sales director new advertising - Spill
Group Holding
15.25 Keynote door Martin Lundin, Head of Digital Marketing bij Sony
Ericsson Mobile Communications AB
Presentatie over de (digital) marketing-aanpak van Sony Ericsson,
geillustreerd door de cross media marketingcampagne 'The Sony Ericsson
Da Vinci Code Trail'.
16.00 Afsluiting door dagvoorzitter
16.15 Networkborrel
Sprekers
Eric Clemenceau is Vice President of Sales for
continental Europe at Massive Incorporated. Clemenceau has extensive
experience in media, media sales, marketing, and management which
spans 23 years in cable, satellite, print, distribution, business
development and new media both in France and internationally. As VP of
European Ad Sales, he is responsible for bringing Massive's ground
breaking video game network to advertisers throughout Europe.
At Turner Broadcasting, Clemenceau was responsible for channels
including CNN, Cartoon Network, Turner Classic Movies, and Boomerang.
Prior to the cable channel management, he was Senior Vice President of
CNN International Advertising Sales in Europe.
Mike Parsons has been working in media and internet
related roles. Currently, Mike is the Managing Partner of TribalDDB
(NYSE-OMC) in Amsterdam, The Netherlands. He provides services such as
web design, internet marketing and online advertising. In short,
creating digital experiences. Prior to TribalDDB, Mike was the General
Manager at MRM Partners. During his career he has developed a broad
knowledge and experience in executing successful marketing initiatives
across print, radio, direct mail and digital media.
Martin Lundin, Head of Digital Marketing bij Sony
Ericsson Mobile Communications AB
Martin currently heads the global Digital Marketing department of Sony
Ericsson Mobile Communications AB in Lund, Sweden. He is responsible
for www.sonyericsson.com, including coordination of online campaigns,
registered users, content management and overall reflection of the
Sony Ericsson brand in the digital realm. Martin joined the Sony
Ericsson Marketing Communications team 6 years ago, bringing his
agency-side expertise to various areas, with a special focus on online
and digital marketing. He also drives the strategic digital marketing
partnership between Sony Ericsson and Media Catalyst in Amsterdam.
Voor vragen over sponsoring kunt u contact opnemen met Antoinette Hoes
op 030-291 41 11.
U kunt zich hier inschrijven