Neil Lane Joins De Beers

15.07.2005 / 08:29 / Rubriek: Informatief / Organisatie: De beers

Neil Lane Joins De Beers

NEW YORK, July 15/PRNewswire/ --
De Beers LV announced today that Neil Lane, the renowned jewelry designer, will design a signature collection of diamond jewelry for De Beers.

Neil Lane jewelry is seen constantly at the red carpet events and gracing celebrities at all manner of social occasions. He is quoted continuously throughout the media on fashion, style, and jewelry. While he is renowned for his own designs, those in the jewelry world also know him as one of world's most avid collectors of jewelry.

'His passion for jewelry design was obvious from the first time we met,' says Guy Leymarie, CEO of De Beers LV. 'Raphaele Canot, Artistic Director of De Beers, and I are delighted to have the opportunity to work with such an influential designer and ambassador to launch the Neil Lane Hollywood Collection at the opening of the Rodeo Drive store in Beverly Hills in November of this year.'

Neil Lane adds, 'I am very excited to be associated with such a prestigious name and to bring a new dimension to the De Beers collections.'

'We are very pleased to forge this alliance,' says Alyce Alston, CEO of De Beers LV USA. 'Neil has a fabulous eye for elegance and style and his influence goes beyond jewelry to encompass an entire look. Adding his collection to our unique retail experience will help us fulfill our mission to be known as the diamond destination among luxury jewelry retailers.'

De Beers LV was established in 2001 as an independently managed and operated company by De Beers SA, the world's premier diamond mining and marketing company, and LVMH Moet Hennessy Louis Vuitton, the world's leading luxury goods company.

Source: De Beers LV

Neil Lane, c/o Robin Davis, Townsend Group, +1-203-622-1334, for De Beers LV