Energizer Holdings Announces Federal Judge's Decision to...
21.06.2005 / 08:53 / Rubriek: Informatief / Organisatie: Energizer holdings
Energizer Holdings, Inc. Announces Federal Judge's Decision to Issue Preliminary Injunction Prohibiting Gillette From Making False Advertising Claims for Its Mach 3 Power Razor
ST. LOUIS, June 21/PRNewswire/ --
Energizer Holdings, Inc. (NYSE: ENR) today announced that Judge Janet C. Hall of the United States District Court, District of Connecticut, granted Schick a preliminary injunction against false advertising claims by Gillette for its M3Power razor. The court found certain claims by Gillette for the M3Power to be 'literally false.'
Judge Hall determined that Gillette's claim that the M3Power raises hair up and away from the skin is both 'unsubstantiated and inaccurate.' The court found that that the product demonstrations in Gillette's advertising are 'greatly exaggerated' and 'literally false.'
As a result of this preliminary injunction, Gillette will have to immediately cease making the false claims in television commercials and print advertising and, within 30 days, must change packaging for the product and remove in-store displays that feature the false claims.
'The scientific evidence indicates that Gillette's claims for M3Power go well beyond the capabilities of the products,' says Joe Lynch, President, Schick-Wilkinson Sword. 'We firmly believe that since the day the M3Power was launched a year ago, Gillette has deceived consumers about the performance of this product. We're pleased that the court agreed with us and did not allow this to continue.'
Energizer Holdings, Inc., headquartered in St. Louis, Missouri, is the parent company of Schick-Wilkinson Sword, the second largest manufacturer of wet shave products in the world.
Web site: www.energizer.com
Source: Energizer Holdings, Inc.
Jacqueline E. Burwitz, Vice President, Investor Relations, of Energizer Holdings, Inc., +1-314-985-2169