Monoprix Selects DemandTec Price(TM) Software and IBM for CDM
20.06.2005 / 08:43 / Rubriek: Informatief / Organisatie: Demandtec
Monoprix Selects DemandTec Price(TM) Software and IBM for Consumer Demand Management
SAN CARLOS, California, June 20/PRNewswire/ --
- Leading French Retailer Chooses DemandTec and IBM to Drive Merchandising Strategy Based on Consumer Demand
DemandTec, Inc., the leading provider of Consumer Demand Management (CDM) software for retailers and consumer products firms, announced today that Monoprix of Boulogne-Billancourt, France, has chosen to implement DemandTec Price(TM) across its Monoprix stores. DemandTec's software will be deployed via the IBM On Demand platform.
Monoprix is the leading retail provider of products and services in French urban areas. Known as the 'city market in the hearts of towns,' the company's stores can be found in every arrondissement of Paris and in cities and towns across France. Stores provide a broad assortment of merchandise, typically featuring grocery, clothing, home, and a large beauty section. On a daily basis, more than one million people shop the 270-plus Monoprix stores. Monoprix is owned by the Casino Group and Galeries Lafayette.
DemandTec Price is being implemented together with IBM Business Consulting Services, IBM's professional services group that provides consulting and systems implementation services to global businesses including leading retailers around the world. 'IBM and DemandTec together offer an extremely compelling value proposition to retailers seeking to gain a richer, more actionable understanding of their customers and to shape their merchandising around consumer demand,' said Christian Bonnafont, Director of Distribution Sector, IBM West Region. 'It's especially gratifying to bring the combined technology, resources, and expertise of IBM and DemandTec together on behalf of one of the premier retailers in France.'
DemandTec has clearly demonstrated its ability to serve all Monoprix objectives, in terms of both margin and sales development, in France's highly competitive retail environment of continuous price decreases. DemandTec's software will help Monoprix to better understand and better serve their customers, while providing them with enhanced value across all store formats.
'DemandTec is honored that Monoprix has chosen to implement DemandTec's software across its store formats,' said Dan Fishback, President and CEO of DemandTec, Inc. 'We offer a unique, powerful way to better understand and better serve the consumer, and the adoption of CDM technology by leading retailers such as Monoprix has become a prominent trend we are seeing among retailers across the globe.'
About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute demand-driven merchandising and marketing programs based on a quantified understanding of consumer demand. Retailers have ranked DemandTec number 1 in Strategic Value, Customer Satisfaction, and Quality of Service among the top 50 retail software vendors in the 2004 RIS Leaderboard survey. DemandTec customers include B&Q, Best Buy, Brookshire Grocery Company, Duane Reade, Foodland Australia Limited, H-E-B Grocery Co., Longs Drugs, Monoprix, RadioShack, and Safeway. DemandTec software is provided via the IBM On Demand program. For more information, please visit www.demandtec.com .
NOTE: All trademarks or registered trademarks are property of their respective owners.
Web site: www.demandtec.com
Source: DemandTec, Inc.
Cassandra Moren of DemandTec, Inc., +1-650-226-4690, or cassandra.moren@demandtec.com