Edelman - DLV



1 - 8 - 2005

Meer dan helft van Europese organisaties bezorgd over stijgende kosten mobiele communicatie

Samenvatting persbericht

Amsterdam, 13 juni 2005

MEER DAN HELFT VAN EUROPESE ORGANISATIES BEZORGD OVER STIJGENDE KOSTEN MOBIELE COMMUNICATIE

Ruim de helft van organisaties in Europa maakt zich zorgen over de stijgende kosten van mobiele communicatie. Het merendeel (54 procent) verwacht dat deze kosten in 2007 met een kwart gestegen zullen zijn. Ondanks deze kostenstijging, denkt meer dan 90 procent van de Europese organisaties dat het aantal mobiele werkers in de komende jaren enorm zal toenemen. Dit blijkt uit een onderzoek dat Coleman Parkes in opdracht van BT heeft uitgevoerd.

Hoewel de meeste organisaties zich zorgen maken over de kosten, geeft driekwart van hen aan dat de voordelen van mobiel werken de kosten rechtvaardigen. 81 procent van de organisaties in Europa denkt dat mobiel werken de productiviteit verhoogd. Nederland scoorde in vergelijking met de andere landen relatief laag: slechts 62 procent van de ondervraagde Nederlandse bedrijven denkt dat mobiel werken medewerkers productiever maakt.

Het onderzoek is uitgevoerd onder 249 organisaties met meer dan 1000 werknemers in het Verenigd Koninkrijk, Frankrijk, Duitsland, België, Nederland en Scandinavië en heeft plaatsgevonden tussen december 2004 en april 2005.

Het volledige, Engelstalige persbericht vindt u hieronder.

Voor meer informatie of de onderzoeksresultaten kunt u contact opnemen met:
OVER HALF OF EUROPEAN BUSINESSES WORRIED ABOUT SOARING COSTS OF MOBILE COMMUNICATIONS

Over half of European companies are concerned about the escalating costs of mobile communications according to a survey commissioned by BT. Coupled with the fact that over 90 per cent of European companies recognise that mobile working is set to increase greatly over the coming years, this finding highlights the growing concern around the cost implications of increased mobile communications. The countries most apprehensive about the costs involved in the use of mobile phones were found to be Germany and the UK. Overall, more than three quarters of companies are anxious to quickly control these soaring costs.

The survey carried out by Coleman Parkes Research, a leading business-to-business marketing research company,1 across the UK, France, Belgium, Netherlands, Germany and the Nordics, identifies that the majority (54 per cent) of European businesses believe mobile bills will increase by up to 25 per cent by 2007.

Despite their concerns, European businesses do acknowledge the vast productivity and business benefits attached to mobile communications. Around three quarters of all companies agree that the benefits of mobile working will justify the costs. This sentiment is most strongly expressed by the French companies surveyed (84 per cent). Similarly, the large majority of companies, including 90 per cent of Belgian companies and 88 per cent of UK companies, believe that mobile working will allow employees to become more productive.

Harvey Deaton, general manager mobility propositions, BT Global Services commented, In todays digital networked economy, businesses are increasingly dependent on mobile communications. This survey highlights the very real concerns European companies have about the rapidly rising costs of mobility and the need to control these costs. One of the reasons that mobile costs continue to escalate could be due to the continued use of multiple network providers. Twenty three per cent of European companies surveyed were found to be using multiple providers locally within their own country while 26 per cent were found to be using more than one provider across Europe. Through effective management and supervision of an enterprises use of mobile devices and services, BT is pleased to be helping companies control the burgeoning costs and management challenges of rolling out mobility solutions

BT currently offers fully managed mobility services to international organisations, helping them reduce costs through end-to-end solutions. BT has recently signed deals to provide such services to Superfos, one of Europes largest packaging business and Intentia, a global enterprise solutions provider.

Further information:

1. The research was commissioned by BT Global Services and carried out by independent consultants Coleman Parkes Research between December 2004 and April 2005. 250 large corporations were interviewed across UK, France, Germany, Belgium, Netherlands and the Nordic regions

Further key findings from the research:
Proportion of the work force classed as mobile in 2005: Across Europe, 58 per cent of companies classed their mobile workforce as currently being less than 10 per cent of their employee base, while 20 per cent of companies classed their workforce as making up between 11-25 per cent of their work force. 14 per cent of companies classed their mobile work force as representing between 26-50 per cent of their workforce

Proportion of the work force classed as mobile in 2007: Across Europe, 46 per cent of companies envisage their mobile workforce to be less than 10 per cent of their whole work force by 2007. 27 per cent predict their mobile workforce will make up between 11-25 per cent of the workforce, 16 per cent expect their mobile workforce to be between 26-50 per cent of their whole workforce and 8 per cent predict to class their workforce as being made up of over 51 per cent of their total workforce.

Productivity:
In total, 81 per cent of all European companies agreed that mobile working would allow employees to become more productive. This compared to 88 per cent of companies in Germany, 74 per cent of companies in France, 90 per cent of companies in Belgium and 62 per cent of companies in Netherlands

Percentage of companies giving high importance to factors in improving admin and cost of running a mobile workforce:
Centralising purchasing though a single service provider: 16 per cent Consolidating the bills across countries/regions: 26 per cent Outsourcing mobile telephone administration: 41 per cent

About BT

BT is one of the worlds leading providers of communications solutions serving customers in Europe, the Americas and Asia Pacific. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services.

BT consists principally of three lines of business:
- BT Retail, providing a comprehensive range of communications and related services to more than 20m UK consumers and businesses.
- BT Wholesale, providing network services and solutions within the UK to more than 600 fixed and mobile operators and service providers including the provision of broadband and private circuits.
- BT Global Services, providing networked IT services to meet the needs of multi-site organisations globally. BT Global Services operates in more than 130 countries and also offers international carrier services.

In the year ended 31 March 2005, BT Groups turnover was £18,623 million with profit before goodwill amortisation, exceptional items and taxation of £2,085 million.

BT Group plc is listed on stock exchanges in London and New York. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group.

For more information, visit www.bt.com/aboutbt

Meer over BT Nederland:
Persberichten
Achtergrondinformatie
Beeldmateriaal
website: http://www.btglobalservices.com/nl

Marlies Roest
BT Benelux
tel: 020 203 8898
e-mail: marlies.roest@bt.com

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