01/02/2005 Onderhandelen!
Introductiebijeenkomst Nieuwe VEA Cursus Onderhandelen op 1 februari
a.s.
Spreker Stephen White, Managing Partner of Scotwork
Good negotiating has always been important in the advertising
industry, but recent changes make it ever more so. The encroachment of
Client Procurement, escalating production costs, reduced budgets,
client demand for new rewards systems, the changing face of media
supply, and the increasing turnover of client marketing personnel make
agency skills in this area significantly important.
Negotiating is a skill, and like all skills can only be improved with
practice. We are planning to run Negotiating Skills workshops this
spring (April 4 - 6) and autumn (September 26 28).
To introduce some of the concepts we have invited Stephen White,
Managing Partner of Scotwork, to speak on
Tuesday February 1st during lunchtime.
Scotwork is Europes leading Negotiating Skills provider, and trains
senior personnel in advertising agencies, media shops, and media
providers in the UK and Europe. Stephen leads the Negotiating Skills
course run by the IPA (VEAs partner organisation in the UK). He is a
keynote speaker at many ad agency conferences.
Some quotes:
Fantastic Highly recommended (Director Lowe Lintas)
A must for all senior managers (MD Abbot Meat Vickers BBDO)
Apart form negotiating skills It teaches a good frame of mind for
dealing with clients (AD Bartle Bogle Hegarty)
The introductory meeting is in English. The workshops itself will be
in Dutch. For more information see the Scotwork brochure (see
attachement) or the websites of Scotwork or VEA.
To register for the introductory lunch meeting with Stephen White
please email Nieske van der Woert.
To apply for the workshop in April or September please use the
application form on the website.
Vereniging van communicatie advies bureaus (VEA)