SBS BROADCASTING

SBS to present at Bear Stearns 17th annual M E & I conference

(Nederlandse versie volgt morgenochtend)

SBS BROADCASTING TO PRESENT AT THE BEAR STEARNS 17TH ANNUAL MEDIA,

ENTERTAINMENT AND INFORMATION CONFERENCE

LUXEMBOURG - March 3, 2004 - SBS Broadcasting SA (NASDAQ: SBTV; Euronext Amsterdam N.V.: SBS) announced today its participation in the Bear Stearns 17th Annual Media, Entertainment and Information Conference, being held March 7-10, 2004 at The Breakers Hotel, in Palm Beach, Florida.

Harry Sloan, Executive Chairman, and Juergen von Schwerin, Chief Financial Officer,
are scheduled to present on Tuesday, March 9, 2004 from 1:45 - 2:30 p.m. Eastern Standard Time. A live audio webcast of the presentation can be accessed at www.sbsbroadcasting.com.

SBS is a European commercial television and radio broadcasting company with operations in Western and Central Europe. Countries where SBS currently has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

For further information visit: www.sbsbroadcasting.com, or contact:
Nick Laudico, Brainerd Communicators, Inc., Tel: +1-212-986-6667


03 mrt 04 18:34